Solution Overview
Make every campaign more efficient, from postage to delivery timing.
Postal optimization is about getting more from every mail program: better delivery timing, lower postage costs, and smarter use of USPS incentive programs. MultiTrac® provides the visibility. Amsive provides the strategy.
What Postal Optimization Covers
More than tracking. A full approach to postal program performance.
USPS Postal Promotions
USPS offers significant postage discount programs throughout the year for mobile integration, personalization, informed delivery, and more. Amsive helps you identify, qualify for, and capture those savings.
Commingling & Presort
Commingling combines your mail with other mailers’ volume to qualify for deeper presort discounts, reducing postage costs while often improving delivery timing. Amsive manages commingling programs for clients at scale.
Drop Date & Timing Optimization
When you mail matters almost as much as what you mail. MultiTrac®‘s delivery intelligence reveals how drop timing affects in-home windows across markets, helping you schedule campaigns for better results.
Geographic & Market Planning
Not all postal markets perform the same. MultiTrac®‘s historical delivery data helps Amsive identify markets where timing adjustments, drop schedule changes, or entry point optimization can improve delivery consistency.
USPS Promotions Overview
USPS incentive programs are underutilized by most mailers.
Each year, USPS offers a calendar of promotional programs, typically providing 2 to 6% postage discounts for mail that meets specific criteria around personalization, mobile engagement, emerging technology, and informed delivery.
Most eligible mailers either don’t know about these programs, don’t have a partner to help them qualify, or leave savings on the table because they don’t engage early enough in the planning cycle.
Amsive actively tracks the USPS promotions calendar and works with clients to build eligible campaigns that capture real postage savings.
Common USPS Promotion Categories
- Tactile, Sensory & Interactive Mailpiece Promotion
- Informed Delivery Campaign Integration
- Mobile Shopping & Technology Promotion
- Personalization Promotion
- Emerging & Advanced Technology Promotion
- Reply Mail & IMb Discount Programs
Eligibility requirements and discount levels vary by promotion and year. Amsive can help identify which programs apply to your campaign type.
Talk to Amsive about your postal optimization opportunities.
Whether you’re looking to reduce postage costs, improve delivery timing, or capture USPS promotional discounts, Amsive’s postal team has the expertise to help.