Platform Feature
Stop estimating when your mail lands. Start knowing.
In-home timing is one of the most important and most underestimated variables in direct mail performance. MultiTrac builds advanced delivery predictions from real USPS postal data, not industry-average tables.
Why In-Home Timing Is Underestimated
A 3-day delivery window is not a plan. It’s a guess.
Most direct mail programs use industry-average delivery tables to estimate in-home windows. Those tables can be accurate. They can also be off by days or more, depending on the market, the season, the postal facility, and how the campaign was prepared.
When mail lands outside the expected window, the downstream effects compound quickly: support teams are staffed for the wrong week, digital reinforcement fires at the wrong time, and your response analysis is missing a critical data point.
MultiTrac® narrows that range into a real prediction built from what the postal system is actually doing with your campaign.
Delivery Prediction — Active Campaign
How It Works
Prediction built on real postal data, not industry averages.
Live USPS IV Scan Data
MultiTrac® builds delivery predictions from actual USPS Informed Visibility scan data, capturing piece movement through the postal stream as it happens.
Market-Level Historical Patterns
Predictions are calibrated against historical delivery patterns at the market and geography level, so they reflect real postal system behavior, not generic averages.
Continuously Refined
As the campaign moves through the postal stream, predictions update with each scan event, getting more accurate as in-home timing comes into view.
Timing Intelligence Changes How You Run the Campaign
What better timing visibility actually enables.
Call Center & Support Staffing
Staff call centers and support teams for the week mail is actually landing, not the week you hoped it would land. A Monday vs. Thursday delivery window changes your staffing model.
Digital Reinforcement Timing
Fire digital ads, triggered emails, and retargeting when the mail is in-home, not on an arbitrary schedule. Delivery prediction makes omnichannel sequencing based on real data possible.
Response Window Planning
Set realistic response window expectations based on actual in-home timing. Don’t start interpreting the response curve before most of your mail has arrived.
Performance Context
When response is weaker than expected, know whether to look at delivery timing first before drawing conclusions about message or audience. Timing context is a critical input to any honest post-campaign analysis.
See how MultiTrac® predicts delivery timing for your campaigns.
Better in-home timing intelligence changes how you plan, staff, and analyze direct mail programs. MultiTrac® makes it available in every campaign.